Our story
We're So Glad You're Here

Welcome To Whitfield & Co.

Part shop, part experience, part creative clubhouse, Whitfield & Co. is built around the idea that shopping should feel inspiring, personal, welcoming, and just a little witty.

Inside, you’ll find curated clothing, gifts, home accents, vintage-inspired treasures, playful accessories, and customizable pieces made just for you. From embroidered hats and signature sweatshirts to make-it-and-take-it experiences, every visit is meant to spark creativity and joy.

Pull up a comfy chair. Stay awhile. Create a custom bandana necklace. Design a patch hat. Build the perfect gift package. Find your new favorite sweatshirt with the iconic W. Join the Witty Club.

Whitfield & Co. is evolving every day — growing into a destination where creativity, comfort, humor, and community all come together under one roof.

Have you been Whitty’d yet?

#itssoWhitty

About The Founder

Hi, I'm Erica

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Visit Our Sister Store: Ella Where She Shops

90 Broad St.
Guilford, CT06437

Mon - Fri, 10am - 6pm
Saturday, 10am - 5pm
Sunday, 12am - 4pm

A charming Victorian-style house facade at dusk, decorated with warm string lights around the roofline and windows. A stone walkway leads up the front yard to the central door, flanked by grass and bare winter trees.